Our Story

Appreciated Asset was founded in 2018 to follow our passion and expertise in connecting businesses with the best resources available for their unique needs. Our founder, Jennifer Frye has been in business development for her entire career working with both local and national clients of all sizes. She carved out an expertise in maximizing top of the funnel sales activities…prospecting. When her clients, partners and colleagues were saying that they needed more sales what she realized was that in fact they needed more opportunities for sales. That’s the biggest growth problem most businesses face at some point. It’s not more sales…it’s more sales opportunities. Appreciated Asset has developed several programs for their clients to generate more sales opportunities.